Applications, development, deployment, and theory are all key pieces behind customer experience, event streaming, and improving systems and integration.
James Urquhart (Global Field CTO, VMware) is writing a book combining Wardley Mapping and Promise Theory to evaluate the future of event streaming and how it will become a more economic choice for users. James argues that reducing the cost of integration does not deter people from buying but instead encourages creativity to find more uses for integration. He stresses the importance of user experience and how knowing what users are going through helps mend products and workflows, which improves systems that bring economic value. The two then go into explanations around the Promise Theory, Jevons Paradox, and Geoffrey Moore's Core vs. Context Theory.
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